We have all been there. Staring at the blank space on our calendar and wondering how the heck we are going to make it that month, next month, or even that year.
I know that feeling all too well. I was QUEEN of the flash sales. Whenever there was a lull in my calendar, I would spring into action and create a crazy sale to get clients in the door. $49 session fee and 20 images for $225. Basically, I was paying the client to come in and shoot. It was madness and gave me a false sense of “being busy”. I knew if I ever wanted a luxury brand (with a luxury paycheck to match) I had to get off the hamster wheel.
Instead of running sales every time I had holes in my calendar, I vowed to use that time to grow my ideal audience organically. I reminded myself that I was in a marathon, not a sprint.
After about 6-9 months of consistent work, I finally got over the hump.
My studio made 6 figures that year and I have never looked back.
Cheap sales seem desperate and graspy.
Cheap sales can bring out the NOT so ideal clients.
Cheap sales don’t create FOMO or a sense of urgency to book.
Cheap sales don’t allow you (as the photographer) to show up 100% in your magical energy.
Cheap sales tell your clients they are getting a “fast product” as opposed to art or an experience.
Making the switch from high volume to boutique isn’t always smooth. It takes patience and faith. It’s understanding that giving up the instant gratification for a much bigger pay in the future is what is needed.
Most people don’t seek out the cheapest plastic surgery for a reason. And a boudoir photography experience is no different.
If you are struggling with a plan to hit 6 figures, I can help.
Contact me and let’s chat!